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The Star November 07th 2002
Penang promotes boob jobs

EDITED BY SIRA HABIBU

PENANG: Penang, which is known as the country’s Silicon Valley for its production of microchips, has now gained a reputation as the silicone centre for breast enlargement surgeries.
The state’s Beautiful Holidays package initiated by a local travel firm has attracted international media attention including a write-up in the influential New York Post.

The boob job comes under a beauty surgery-cum-holiday deal provided by Penang-based Medi Travels.

In the Post report, British fledgling model Jeniffer Forrest, 19, came here to enjoy Penang’s sun, sea and palm-fringed beaches, and went home with more than just memories and a tan.

“Forrest checked into a suite, swam at the bayside pool, went snorkelling in aquamarine waters among tropical fish and baby sharks, and shopped for designer handbags at Penang’s street markets,” the report said, adding that Forrest returned home with a curvier figure.

She arrived here with a 34B cup-size pair of breasts she considered “too small” and returned home 19 days later with a curvaceous 34D figure.

Like many British women looking for cosmetic surgery, she was quoted up to £6,000 (RM34,200) to have a breast enlargement operation in her country, the report noted.

In Penang, however, the same operation can be done for an equivalent of about £3,500 (RM19,950) with a luxurious stay in a top-class hotel thrown in.

In an interview with The Star, Medi Travels managing director Giezenaar Marlose said the “Beautiful Holidays” package would provide patients a leisure stay on the island besides the cosmetics surgery they sought.

She said medical treatment was a lot cheaper here compared with in Europe and the United States.

“People can come here for a surgery and a holiday at a cost equal to just the surgery back home,’’ he said.

The company, however, is not just about getting bigger breasts for women.

“We work closely with big insurance companies in Britain and Holland to enable policy holders to come to Malaysia for (other) medical treatments, such as for prostate cancer as well as hip and knee replacement,” she said.

The fee for the treatment-and-holiday package depends on a number of variables; including the type of surgery or size of enlargements, medication, flight class (business or economy), type of accommodation (such as five star resort or three-star hotel) and currency exchange rates.

This means that a single course of treatment can be as low as RM8,500 or as high as RM38,000.

An introductory line used by the company for prospective customers is that “most people return from a holiday feeling relaxed, but with Beautiful Holidays, they return looking wonderful and more youthful as well”.

Asked if she was surprised that Penang was referred as a cost-effective destination for breast enlargement, Penang Culture, Arts, Tourism and Women Development committee chairman Datuk Kee Phaik Cheen said: “This is part and parcel of medical tourism which the state is promoting. We do have good facilities for convalescence.’’

She said she was glad that Penang was perceived as one of the global centres for cosmetic surgery.

“One of our niche markets that is progressing well is medical tourism.

“Ever since we initiated this medical tourism campaign, foreigners, especially Indonesians, are coming here in droves to seek treatment at our private hospitals,’’ she said, adding that an estimated 60,000 foreigners have sought treatment at the eight private hospitals here.

However, said Kee, Penang was better known as the heart centre for the northern region and private hospitals were encouraged to work closely with hoteliers to package their services.